Key Considerations
- What type of project are you raising funds for: Scholarship, Capital, Programmatic?
- The average response rate for direct mail solicitations is 0.5 to 2 percent
- The average response rate for email solicitation is 0.05 to 0.1 percent
- Multichannel efforts (i.e., email, text message, social media and phone call) are recommended
- Events that bring in money and are not coordinated by the DPAE Events Team are considered special appeals and go through DPAE.