| Time | Activity |
|---|---|
| 9:00 - 9:30 AM | Registration & Icebreaker |
| 10:00 AM - 12:00 PM | Complex problem breakdown using human-centered design |
| 12:00 - 1:00 PM | Lunch Break |
| 1:00 - 2:30 PM | Using empathy as a primary market research tool |
| 2:30 - 3:30 PM | Secondary research and problem statement verification |
| 3:30 - 4:30 PM | Creating a design brief and turning problem statements into opportunity statements |
| 4:30 - 5:00 PM | Post-event hangout (optional) |
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